Issues of Managerial Accounting Essay

Managerial accounting is concerned with providing information to managers – that is , people inside an organization who direct or control it’s operations. Via managerial accounting managers understood that good business results come from dynamic processes , procedures and practices that are well designed and properly implemented and managed. Certified management accountants are qualified to help their fellow managers achieve good business results because they have earned an advanced certification that addresses all important aspects of accounting inside organization. The role management accounts play within organizations supporting decision making , planning , and control. In short , the emphasis in business and the role of accounting should be more about doing business rather than tabulating and reporting historical financial results. Now a days , management accounting plays a very important role for the success of an organizations. The current and contemporary issues of management accounting in manufacturing and service sector is developing the skills of the manager. Besides , Management accounting information is a useful ‘language’ to enable better collaboration between engineers, designers, marketers and other parties involved in product development, including suppliers. Managing suppliers is an important element of controlling production costs, and there are significant benefits to involving them and sharing data and specifications at an early stage of product development. Contemporary issues of management accounting plays an impact over manufacturing sector. Current issues help advanced manufacturing techniques (both production technologies such as robotics and management tools such as just-in-time) led to a reducing proportion of costs being accounted for by direct materials and direct labour. Other parts of the value chain therefore become more important than the production line, for example, relationships with suppliers and customers. Globalisation has increased the importance of supply chain management, as risk and costs increase with complexity. Management accountants can help develop a strategy to manage suppliers so that they fit in with the company’s own lean production methods and pursuit of value added. Management accountants can help companies analyse their value chain in order to understand better where the most value is created; and where costs arise. Using techniques such as whole of life costing, this analysis can extend beyond point of sale to the customer. Management accounting started as a discipline to support better manufacturing decision making. Although the discipline has evolved to also support service industries and not-for-profit organisations, it has also evolved to keep pace with new developments in manufacturing technology and practices. So we can understand how current issues of management accounting plays an impact in manufacturing sector. We will discuss about few important contemporary and current issues of management accounting and how this issues are helping a organization to gain it’s goal and to develop day by day. Some contemporary issues of management accounting are – TQM (Total quality management) : TQM is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM functions on the premise that the quality of products and processes is the responsibility of everyone who is invoved with the creation or consumption of the products or services offered by an organization. Cross Functional Product Design : Cross functional product development is a widely used method for involving different functional areas in new product/process development. This process refers direct labor employees are involved to a great extent before introducing new products or making product changes. And manufacturing engineers are involved to a great extent before the introduction of new products. And in cross functional product design there is a little involvement of manufacturing and quality people in the early design or products before they reach plant.

Learning and perception Essay

Learning and perception can be related regarding the sensory abilities of the human mind to understand, calculate, and assign learning experiences to our sensory motors. For instance, a child will stay away from a stove if he/she is burned by an eye. At this typical age, a child is unaware of the concept of heat or hot but they can register thousands of experiences through their use of touch. In perceptional learning, human instincts are the accomplices in discovering new and exciting experiences through sensory (Freeman, 1991). According to Freeman (1991), learning has an impact on our ability to perceive experiences accurately. As an example, a child that views domestic violence on a daily basis may assume it is natural. This child could develop an ineffective sensory to pain by observing and experiencing it from a violent adult. In turn, the child may develop an innocent perception that pain is equal to normal. His or her learning of domestic violence is different from others so his or her perception of violence may not affect their judgment during a violent occurrence with others (Perception, 2006). Another obvious connection of learning and perception is the human’s ability to adjust oneself to the visual make up of others in a social surrounding. Debutants contribute to the development of young women and men. Their intentions are to teach social etiquette for proper associations mainly available in higher social classes. For instance, a debutant from a wealthy family may see a debutant from an underprivileged home as an equal if financial status was not a factor. The visual perception of the reality is seen only superficially. As the learning of the financial status of both debutants are known, the image might change one’s perception of the underprivileged Debutant. The relationship between perception and learning is evident in every day life in which people learn of their surroundings and act accordingly (Freeman, 1991). Works Cited Freeman, Walter J. â€Å"The Physiology of Perception† Scientific American, Vol. 264 (2) 78-85. Perception. Accessed on December 15, 2008 at http://www. a2zpsychology. com/PSYCHOLOGY_GUIDE/Perception. htm.

Compare and Contrast Sainte-Foy and the Chartres Essay

Both the Chartres cathedral and the Saint-Foy have many things in common and also many things that differentiate them from one another. Firstly they are both Christian churches, so they were made to worship Jesus Christ as the lord and savior. They are both located in northern Europe ; the Chartres in Chartres, France as it is named after the town, and then the Saint-Foy in Conques, France. Both of them were undertakings in which they were paid for by the leaders of the cities they reside in. They both are very much a part of the towns they are in, whereas there are building and houses right next to the churches. They were both built in the cross as most Christian churches are built to symbolize the cross of Jesus, their savior. They were both made of stone which proved to have a lot to do with the architecture of the structures. For the most part those are the major similarities. The differences outweigh the similarities though. The construction and architecture of the buildings (outside of the cross shaped naive) would probably be the main differences. The roofs of the structures are built with different support systems. The Sainte-Foy has a rounded arch on the ceiling. While the Chartres has a triangular arch system that use ribs as the main support structure to keep the building up rather than a sturdy rounded arch. The Chartres cathedral was built mostly of rib like beams that connected at the ceilings so that they could make room for the stained glass windows that are to prevalent on the walls. The stained glass allowed for a more holy feeling to the church, in a sense where you stepped into a piece of heaven when inside, as the light reflected off the pieces of glass as they told stories of the life of Jesus and other Christian stories. Sainte-Foy didn’t have that much glass; it was a lot more structurally sound with its walls being made up mostly by stone. The walls of the churches are built differently where the Chartres cathedral has to have flying buttresses on the outsides of them so that there is more support on the building due to the fact that the infrastructure is made up lots of glass. The Chartres cathedral was very much built with a more vertical feel to it than did Sainte-Foy. At almost every instant there is something in the Chartres that is almost pulling your attention upward towards the heavens whether you were inside or outside of the church.

Starbucks Questions Essay Example | Topics and Well Written Essays - 500 words

Starbucks Questions - Essay Example STARBUCKS COMPETITIVE SITUATION Starbucks was started by three Seattle friends in 1971 as Starbucks Coffee, Tea and Spices however; later on the name was changed to Starbucks Coffee (Burks, 2009). In the early years of its operations, Starbucks was the market leader in coffee industry however, changes in the industry competitive structure enhanced competition for the company. Today, Starbucks is competing with many coffee brands in the international markets and these small companies like Caribou Coffee Company and Green Mountain Coffee Roasters are stealing market shares of Starbucks by developing an image of unique quality coffee, which is the same business model that Starbucks implemented in early days of its operations (Wikinvest, 2010). Porters’ Five Forces Model Threats of new entry: Threats of new entry in the industry are significantly high because of no barriers to entry. The capital required to start a coffee shop is very low and since the coffee shops are recognised as a third-place between office and home therefore, high demand attracts more entrants in this industry.

Davidsons Coherence Theory.Coherence and Skepticism Essay

Davidsons Coherence Theory.Coherence and Skepticism - Essay Example It is these two variables that make Davidson's theory widely accepted and appear more legitimate than others. Davidson was not shy in acknowledging the influences to his works and theories and this contributes to the viability and attractiveness of his philosophy. The Coherence Theory of Truth and Knowledge All coherence theories are based on the fundamental position that the truth in propositions is validated by its coherence through a set of propositions. They oppose correspondence theories because of this emphasis on the relationship between propositions and truth conditions. According to LePore and Ludwig (2007, p. 316), coherence theorists focus on the nature of truth as guarantee the link between the belief and truth, arguing that â€Å"what makes for truth is simply some property of a set of beliefs, namely, coherence.†Davidson distinguished his coherence theory from that of correspondence theory by explaining that coherence is a sufficient test for truth. Unlike, the latter, it no longer waits for the confrontation of a belief and the reality, which is a requisite in any theory that requires the production of meanings to be satisfied by objective truth conditions. (p. 154) The coherence is the criterion by which a proposition typified by a set of beliefs is a sufficient i ndication that such proposition can already be equivalent to objective facts. The coherence and the implications it provides enable one to know that the proposition also corresponds. Meanwhile, he distinguished his theory from other versions of coherence theory by explaining simply that the truth condition for a proposition should be that someone must understand it and that "when the beliefs are true, then the primary conditions for knowledge would seem to be satisfied" (p. 154). He went on explaining that people live in different environments and, hence, different experiences. They have different intentions, desires, own sense organs and are affected by internal and external events that are unique to their own existence (p. 155). This variable supposedly highlights how the recognitions provided by different individuals should be enough to confirm that what is being proposed is true. He explained, "a coherence theory is simply the claim that nothing can count as a reason for holding a belief except another belief," and that "its partisan rejects as unintelligible the request for a ground or source of justification of another ilk" (p. 156). The evaluation provided by individuals with diverse experiences, constraints and circumstance is authoritative and considered more effective than other theoretical conditions. Davidson explained this further in his discourse about the relationship between belief and sensations. His argument is that "the existence of belief entails the existence of sensation, and so the existence of the belief entails its own truth" (p. 156). It is clear that sensation, among other faculties and factors, enable individuals to justify beliefs on the grounds of causal relationship. But his view is not as simplistic as those other theories that set great import on sensation. Davidson recognized the role of the senses in theorizing about truth but he did not find it satisfactory enough. His position is that while meaning and knowledge depends on experience and experience ultimately depends on sensation, â€Å"this is the ‘depend’ of causality and not evidence of justification†

Think Piece 1 Term Paper Example | Topics and Well Written Essays - 1000 words

Think Piece 1 - Term Paper Example There is also a difference between criminalization and decriminalization; this is due to the fact that criminalization is a form of punishment, while decriminalization is the change of a previously punishable act to a legal one, in order to save vulnerable people, for example abortion. Various acts and behaviors have been criminalized in the United States, while others have been decriminalized. Keywords: Crime, Process of Criminalization, Process of Decriminalization, Criminalization, Decriminalization, Punishment, Violation, Criminal HIV Transmission, Child Abuse, Domestic Violence, Prostitution, Abortion, Homosexuality, Gambling, Marijuana Crime can be defined as an abuse of society rules of behavior as stated and expressed by a criminal legal code (Siegel, 2009). Walston-Dunham on the other hand defined crime as â€Å"conduct in abuse of the criminal laws of a state, the government, or a local jurisdiction, for which there is no legally acceptable justification or excuse† ( 1990, p. 499). Criminalization refers to both the absolute means that place certain conduct under the threat of punishment, and to the legal action of introducing these means. Criminalization can therefore be defined as the â€Å"legally binding decision to put a certain form of conduct under the threat of punishment† (Duff, Farmer, Marshall, Renzo, & Tadros, 2010, p. 239). The difference between crime and the process of criminalization is that crime is a violation of rules that are set to govern a society, while the process of criminalization is a punishment for the law breakers. Decriminalization refers to â€Å"adjustment of moral boundaries to social change or, to retain the vocabulary borrowed from Piaget, as normative accommodation† (Abel, 1995, p. 214). Criminalization takes precedence over its counterpart decriminalization (Spierenburg, 2008). The difference between the process of criminalization and decriminalization is that in criminalization, there is a form of punishment and the acts and behaviors are regarded as illegal, while decriminalization is the change of a previously punishable act to a legal one, in order to save vulnerable people; hence in decriminalization the acts and behaviors that were regarded as illegal are no longer illegal. Examples of acts and behaviors that have been decriminalized in the United States include abortion, homosexuality, marijuana use, and gambling. Examples of acts and behaviors that have been criminalized in the United States include criminal HIV transmission, child abuse, prostitution, and domestic violence. Laws governing abortion have been varied in different states. In 1973 many states criminalized abortion. However, it was permitted when a woman`s life was at risk and many US courts stated that all abortion laws were unconstitutional. The court recognized that a woman`s right to privacy includes a right to determine whether or not to continue her pregnancy, but that right is not absolute (Marsh all Cavendish, 2009). Abortion has been the central platform for the women’s movement. Its decriminalization maintains that abortion can either be a medical or a legal issue, but a woman`s right (Anleu, 2000). Decriminalization doesn’t provide women with an absolute right to abortion, and is to be practiced by medical practitioners under critical circumstances. Homosexuality in the United States is a behavior that has been decriminaliz

Loving the Living Essay Example | Topics and Well Written Essays - 750 words

Loving the Living - Essay Example However, one has to understand that the way people view work is different from one generation to another. In Marjorie Ford’s book â€Å"The Changing World of Work†, the author explores several aspects of work such as the reasons for working, sense of fulfillment, workplace discrimination, work ethics, values, and environment. It is an insightful look at factors behind the consistently changing importance and meaning of work. These factors --- changing social values and culture --- will continuously shape how people and society view what they want and need in work (Ford 14-15). As stated above, viewpoints regarding work differ from one individual to another. However, work-related terms such as job, career, and calling are used interchangeably. This should not be the case as these three terms are vastly different from each other. Of the three terms, calling is the most profound. It has something to do with the sense of fulfillment one feels with what he or she does for a living. It gives meaning and difference to the work that one does. Career, on the other hand, is a line of work. One can have a career in medicine or banking, but could still have a different calling. Additionally, one can have different careers at different times in their lives. Compared to job, career is more long-term as it is a pursuit of achievements and developments in one’s profession, business, or public life. ... According to the Dalai Lama, having a higher purpose in work is similar as a calling. For example, being a cleaning lady may not really be a vocation or a calling, but finding a higher purpose in such job, such as supporting the family, may result in having the person love his or her job. The concept here is that in any work, there is always a purpose and impact to the society in general, thus one should always be happy and proud with his or her work. What is ultimately necessary is finding that purpose and knowing its worth. Hooks’ opinion on happiness in one’s work is albeit similar. Hooks states that people can be happy with their job if one has a positive outlook towards it (Ford 22). In her personal anecdote, Hooks states that she felt more fulfilled when she left her previous career and began following her heart’s desire. She said that life seems more enjoyable when she started doing her first love, which is writing. Therefore, this could mean that finding a purpose in one’s work can ultimately lead one to love it, thus enjoy doing it as if it is a calling. Hooks also mentioned the right livelihood several times. It has somewhat a deeper context that is rooted in the societal attitude towards work expectations. Discrimination in class, gender, and race still exist in some workplaces, and several individuals end up in jobs they do not want, yet have to do in order to earn money and survive. Hooks implied that through the concept of right livelihood, the blacks’ standpoint on work changed in time. How do these concepts from these readings explain the changing work value and meaning? One has to understand that all these have consolidated impact on work. Let us begin with the concept of right livelihood. For example, decades ago, blacks are forced to

History of Photography. Lewis Hine, Steelworkers, Empire State Essay

History of Photography. Lewis Hine, Steelworkers, Empire State Building, New York, 1931 - Essay Example In this essay I will focus on Lewis Hines photographs of men working on top of the Empire State Building skyscraper, which were taken in different years of its construction. I will try to compare the well-known Hines photograph titled as Steelworkers, which he took in 1931, with a number of other similar photographs taken by Lewis Hines atop of the Empire State Building in 1930s. Lewis Hines breathtaking photograph titled as Steelworkers,1 which he took on top of the Empire State Building in 1931, became a hymn to work and splendor of a great deed that a man could do to achieve the goal, no matter how incredible it might seem from the beginning. This amazing image shows two steelworkers on top of the skyscraper and makes one wonder how it is possible at all to work at such height without suffering vertigo. One can see a part of Manhattan on the background; the rest of the buildings down below seem so small comparing to the work place of these two brave men on top of the skyscraper that the image of them doing their ordinary work inspires admiration with courage and self mastery of these steelworkers sitting atop of one of the highest buildings in New York City. This photograph is a manifest of the fortitude of a man and incredible ability to overcome difficulties and dangers, although the scene of men at such height risking their lives to get the work done i nspires with awe. While one of the steelworkers is sitting on the beam holding the screw-bolt, another worker is using the electrical screw-driving machine to screw the bolt into the beam until tight. It is amazing how these men sacrifice their safety and risk their lives to erect the construction, where people would feel themselves perfectly safe one day. The calmness of these two men is an art itself. Both of them smile knowing that Hines is taking a photo of their work, but dont look at the camera as they are

News Article Assignment Example | Topics and Well Written Essays - 250 words - 2

News Article - Assignment Example very essential in determining the STD that one may be infected with as both viral and bacterial STDs have different treatment methods and some have may have no symptoms, but attack when it is too late. The issue on STD transmission, treatment, and prevention is covered in the biology concepts and connections chapter 27.7. As the article notes, a part from the viral and bacterial STDs, fungi and other organisms can csues some STDs. The article suggests that knowing the cause of the STD would make it much easier to treat, with the most common STD cause being bacteria that affects over 90 million people globally. The article reports that one advantage of bacterial STDs is that they are curable, comparing the viral STDs such as AIDs that has defied any treatment methods. Gonorrhea and syphilis are examples of bacteria transmitted STDs. Therefore, knowing the actual cause of the STD makes it much easier to and prevents cases of misdiagnoses. Lack of enough knowledge about these diseases may be fatal and lead to complications in late stage of some such as syphilis that may attack that nervous system. The article has some scientific facts. The article assesses the main pathogens of many STDs and tries to differentiate them through elaborating on the nature of STDs. Similarly, the article calls for care when dealing with STDs; some are contagious and finally stresses on the need to go for necessary test to determine the actual STD in question. Understanding STDs and the Importance of Regular Testing, Mod to Modern, 24March, 2013 http://www.modtomodern.com/understanding-stds-and-the-importance-of-regular-testing/ (accessed, 12th April,

Rhetorical Analysis Assignment Essay Example | Topics and Well Written Essays - 1250 words

Rhetorical Analysis Assignment - Essay Example Poissant has had an extensive career as an author whereby he has written several publications in The Atlantic, One Story, New Stories from the South among others. In addition, he has also authored a book titled The Heaven of Animals, which is a collection of short stories, and set for publication in 2014. After a number of publications, he found himself contemplating on how one can be friends with Republicans. This essay explores the elements of subject, thesis, purpose, audience, persona, ethos, authoritative testimony, and analogy in Poissant’s persuasive and compelling piece of writing. The subject of the essay is how one can interact and make friends with Republicans without being judgmental, but at the same time also airing your political opinion about certain things. The author thinks that it is possible to make friends with Republicans because they are just normal people in the society. He gives example of individuals whose daughters go to the same school with his daugh ters, and that they are not issues or votes, but just people. Yes, he agrees it is challenging to be friends with the Republicans, but it can work. He gives several examples to relate to his thesis that it is possible to be friends with Republicans because they are just ordinary people, but this should not restrict one from airing his political views. In this essay, Poissant presents several purpose, which is to inform, persuade, and engage his audience. He starts the article with an interesting opening that immediately engages the audience, he says, â€Å"The trouble started the night Jeff, one of the guys I drink and talk about God with, announced that he’d been summoned to court for the Zimmerman trial jury pool†. With this, the audience immediately registers that there is an issue here in the form of a conflict. Next, he informs the audience contrary to people’s perspective, there can be an interaction and a relationship between republicans and democrats. Ho wever, he asserts that this works better when the friendship stays away from politics and discusses other matters such as God related subjects. Nevertheless, the author also informs his audience that it would be better if such relationship were allowed to flourish, while also giving room for personal political opinions on certain issues. He says, â€Å"I want to be friends with Republicans, but I don’t want to be friends with Republicans if I don’t also get to talk about why I think food stamps and socialized medicine are good ideas† in addition, the author informs the audience that republicans are ordinary human beings, and thus, it is possible to be friends with them. Finally, he informs the audience that people who act in the way they do, it is because of what they are taught that they develop. Finally, the author persuades the audience to listen to his subject by telling them that being friend with Republicans is not such a bad thing. However, he seeks to mo ve them to be cautious of the things involved in being friends with Republicans such as limited political opinions, and that it would not be easier since it calls for compromise from both parties for things to be better. The author hopes to pass his message to The New York Times readers composed of audience of several kinds. He wishes that this article were read by

Contemporary Issues In Accounting And Finance Essay

Contemporary Issues In Accounting And Finance - Essay Example 3, citing a 1966 definition). At the same time, accounting is grounded on philosophical assumptions about knowledge and on the â€Å"relationship between theory and practice†. Meanwhile, for Oatley (2001), financial regulation is about regulating banks to protect depositors and shareholders. For Carvajal et al. (2009), financial regulation is something more encompassing because its key objective is to â€Å"ensure that all financial activities that may pose systemic risks are appropriately overseen.† The same perspective is also in Truman (2009). For Carvajal et al. (2009), the scope or perimeter of financial liberation involves three aspects. First, it must provide regulators with the widest view of the status of regulation action. Second, it must enable regulators to monitor and respond to risks. Finally or third, it must provide regulators with early warnings of risks. The subject area of financial regulation is important because we have a highly â€Å"financialized economy† worldwide (Andersson et al. 2010). Accounting is important for managers (Webster 2004). At the same time, accounting financial statements can provide regulators with important tools through which they can monitor the financial system, check on the progress of regulation, and anticipate possible risks so they can be addressed or eliminated (Taylor 2009). Accounting financial statements can also be used to monitor the performance of nongovernmental organisations (Morgan 2010). Financial regulation, however, is not entirely dependent on financial statements because financial regulation can cover all of the economy while financial statements from accounting cover only the economic conditions of firms or group of firms under a conglomerate (Borio and Tsatsaronis 2005; HM Treasury 2010). For example, financial regulators would also be monitoring liquidity, interest rates, capital flows, and other macroeconomic variables, not merely financial statements. Another type of reg ulation also uses financial statements but is different from financial regulation: strengthening corporate governance. Academic research contributed to the sciences or fields of accounting, financial regulation, and corporate governance. In the process, academic research protected and advanced modern living and, thus, it can be said that academic research improved our lives. Although not all journal articles are academic research, I review a few accounting journals to illustrate how academic research has been developing the field of accounting and, relatedly, financial regulation. In doing so, I will attempt to illustrate how academic research contributes to protecting and advancing life (Humphrey and Lee 2004; Sterling 1975). Barth and Landsman (2010) examined how financial reporting contributed to the financial crisis. They concluded that fair value accounting played little or no role in the financial crisis. Unfortunately, however, the lack of transparency in securitization and d erivatives misled investors from assessing properly property values and the risk of bank assets and liabilities (Barth and Landsman 2010). Because of this, they proposed to require banks to â€Å"recognize whatever assets and liabilities they have after the securitization† to reflect better the â€Å"underlying economics† of banks. Further, they recommended â€Å"disclosure of more disaggregated information, disclosure of the sensitivity of derivative fair values to changes in market risk variables,

An Introduction to Native American Literature Essay Example for Free

An Introduction to Native American Literature Essay Native American literatures embrace the memories of creation stories, the tragic wisdom of native ceremonies, trickster narratives, and the outcome of chance and other occurrences in the most diverse cultures in the world. These distinctive literatures, eminent in both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in the historical constructions of culture in one common name. (Vizenor 1) Since the end of the 15th century, the migration of Europeans to America, and their importation of Africans as slaves, has led to centuries of conflict and adjustment between Old and New World societies. Europeans created most of the early written historical record about Native Americans after the colonists immigration to the Americas. 3 Many Native cultures were matrilineal; the people occupied lands for use of the entire community, for hunting or agriculture. Europeans at that time had patriarchal cultures and had developed concepts of individual property rights with respect to land that were extremely different. The differences in cultures between the established Native Americans and immigrant Europeans, as well as shifting alliances among different nations of each culture through the centuries, caused extensive political tension, ethnic violence and social disruption. The Native Americans suffered high fatalities from the contact with infectious Eurasian diseases, to which they had no acquired immunity. See more: how to start an essay Epidemics after European contact caused the greatest loss of life for indigenous populations. In 1830, the U. S. Congress passed the Indian Removal Act, authorizing the government to relocate Native Americans from their homelands within established states to lands west of the Mississippi River, accommodating European-American expansion. Perhaps the most important moment of governmental detribalization came with the passing of the Dawes Act in 1887 which set aside 160 acres for each Indian on the reservation, and opened the â€Å"leftovers† up for settlement. According to the U. S. Bureau of the Census (1894), the Indian wars under the government of the United States have been more than 40 in number. They have cost the lives of about 19,000 white men, women and children, including those killed in individual combats, and the lives of about 30,000 Indians. Native Americans were thus pushed out from their own lands and were forced to live in small reservations assigned by the federal government who claimed that setting the Indians on the course to civilisation best ensured their survival. Tribal customs were then forcibly altered and nomadic tribes became sedentary. All Native Americans felt the impact of the new reservation policies, which sought to isolate and contain Indians to make room for an expanding American nation. At the same time that Native Americans were being excluded from the nation, white Americans began to look to them as the source of a unique national identity and literature, distinct from European traditions. Literature from the period depicting Indian characters was incredibly popular, and many works are still celebrated as classics, including James Fenimore Coopers The Last of the Mohicans (1826), Catharine Maria Sedgwicks Hope Leslie (1827), and Henry Wadsworth Longfellows Song of Hiawatha (1855), to name only a few. These texts employ the trope of the disappearing Indian, which represents the deaths of Indians as natural, similar to the changing of the seasons or the setting of the sun, rather than the result of political exclusion or social discrimination. Thus the disappearance of Indians from the American social landscape was not only depicted within this body of writing but also implicitly approved of. At the same time the government sponsored authors and art programs; the proletarian themes of discovery, regionalism, and tourism were new forms of dominance over Native Americans. Therefore, early Native American authors wrote within a hostile political climate and in response to a dominant literary tradition that sentimentalized and condoned the death of Indians. But they found the means to engage with their detractors by authoring their own accounts of Indians that challenged stereotypical beliefs, demanded equal political rights, and proved that Indians were neither disappearing nor silent. Native American authors have faithfully presented some of these issues of inherent native rights, the duplicities of federal policies, and the burdens of racial identities in their short stories and novels. Wynema by Sophia Alice Callahan published in 1891, was the first novel attributed to a Native American author. Callahan, who was a mixedblood Creek, was aware of tribal issues at the time and therefore devoted most of her novel to native issues. Since then many novels by distinguished Native American authors have been published. One of the most important writers among Native Americans in the 1930’s was D’Arcy McNickle, a member of the Flathead tribe of Montana. His first novel The Surrounded was published in 1936, two years after the Indian Reorganization Act was passed near the end of the Depression in the United States. His novel is the poignant story of a mix-breed family and the tragedy of their exclusion from both the red and the white worlds. Because of cultural misunderstandings, which begin between the Indian mother and Spanish father, suspicion, fear, and finally death take their children. The novel is a history of alienation. Kenneth Lincoln who coined the term Native American Rennaissance pointed out that in the late-1960s and early-1970s, a generation of Native Americans were coming of age who were the first of their tribe to receive a substantial English-language education, particularly outside of standard Indian boarding schools and in universities. Conditions for Native people, while still very harsh, had moved beyond the survival conditions of the early half of the century. The beginnings of a project of historical revisionism, which attempted to document—from a Native perspective—the history of the invasion and colonization of the North American continent had inspired a great deal of public interest in Native cultures. During this time of change, a group of Native writers emerged, both poets and novelists, who in only a few years expanded the Native American literary canon.

Nestle Company Analysis Marketing Essay

Nestle Company Analysis Marketing Essay Introduction The marketing communication these days have changed like never before with more emphasis on the non conventional media rather than just relying on the mass media. Companies are no longer looking at the mass media as their saviour to reach out to the masses and convince them; on the contrary many of them find these mass media advertising as intrusive and the messages carried through them does not create the impact as much as they want it to be. Integrated marketing communication is the order of the day with multiple mediums used by the companies ensuring that they reach out to the customers in a more effective and efficient manner. By having the messages communicated through various channels they make sure that these companies are able to create a complete brand experience. IMC tries to integrate various marketing communication channels such as PR, online and social media, mass media advertising etc into one singular entity conveying a compelling simple theme that can get the customer s for the company. The main factor that these companies have to make sure is that they convey a unified message in all the mediums. There are several examples where companies in an attempt to woo the customers tried to pass on conflicting messages thus driving the customers away from them. Synergy between various mediums and the compatibility of the messages in all the mediums thus plays a very important role in this case (Fall C, 2002). NESTLE In UK In a recent media statement, the Swiss food giant Nestle said that they are well placed to cope up with the changing demographics and cost pressures and they are all set to rule the UK market. This statement came in view of the rise in the input prices by almost 10 % which has made other major corporations found wanting. Nestle still believes that they can be a market leader in confectionaries after the huge success of their brand Kit Kat which was well established. But the company has been under severe pressure to streamline its processes due to the fact that there has been an increase in the price of raw materials and that too the customer base in UK is more or less saturating leaving no room for further expansion. Major supplier of cocoa, Ivory Coast going through a rough political phase has been the reason for worry in UK confectionary industry. This leads to changes in prices even though Nestle claims that the pricing wont vary much and would be decided upon based on various segments that they are catering to (Ellwood, I. 2002). All these factors lead to the importance of having a loyal customer base and increased frequency of use by the existing customer base. In order to reach to your customer and get a share of their mind, especially in the FMCG segment it is essential that you have to reinforce the message again and again so as to get a top of the mind recall. In this age when one is bombarded with thousands of advertisements every day, unless and until you try out something different the customers are not really going to pay attention to you. One way to overcome this problem is using an integrated marketing communication approach, wherein the messages are passed on to the customers by means of various channels and thus reinforcing the message. By using various media options that are seen as non intrusive you are actually talking to the customers in a more conducive environment and hence they are more likely to listen to you (Davies, M. 1998). When y ou run a campaign it is essential to monitor the campaign and then guide it at each and every stage so that the money that is spent on advertising is not wasted. This is also possible by the use of various media options like Social and interactive media where the customers essentially form a part of the campaign thus giving them a feeling that they have an involvement in the whole process and thus they feel like owning the product. Integrated Marketing Campaign by NESTLE Nestle has been using Integrated marketing campaigns to good effect in almost all the countries they are into. They have been using non conventional media options to good effect so as to maintain the brand image that they have developed at the same time ensure a top of the mind recall in the minds of the customers. They have been into event marketing which is a very effective mode of communicating with your customers, as they are in a framework of mind to listen to you. C:UsersSharonDesktopAIM-path-to-purchase-generic.jpg For example their recent family days campaign as a part of the Minor league basketball sponsorship. They are using all the available media options for this purpose and have made an interactive website which has already attracted many hits in the initial days of the campaign itself. Thus by making the product a part of the events the company is trying to make it an essential part in the lives of those who love baseball and the customers start associating themselves with the brand more. This gives them immense opportunities to piggy-back on those events and thus creates a hype and excitement around the brand (Brassington, F and Pettitt, S, 2000). They can even analyse the current brand health and these events gives you the best platform to relaunch or reinforce the position in the market. By linking a campaign to loyalty and frequency programs the company can actually get more of repeat purchases thus ensuring that they are getting most out of a profitable customer by maintaining a lon g term relationship with them. Let us now look at various media options that are available, the pros and cons of them with respect to Nestle and then analyse whether they should go ahead with such an option or not. Mass Media Nestle being in FMCG category it is essential for them to advertise and remain in the minds of the customers and hence they have to use mass media. This is the cheapest option in terms of the cost per customer is concerned but the main worrying factor is that most of the developed nations have already admitted the famous death of mass media marketing as there are so many messages bombarded to the customers and they started ignoring the messages or is selectively paying attention to these channels. Another main factor that repels customer attention towards these channels are that the messages which are communicated are not distinctive or refreshing. For example when two companies Nestle and Cadbury comes up with a TV commercial about similar products, the customers dont find any major difference between the two and hence they tend to ignore both and the purchase is often impulsive. By Have a break Have a Kit Kat campaign the company tried to project the chocolate as a thing that can b e used whenever there is a break. The marketing teams often fall into this trap, they cannot survive the competition without getting a share of mind and voice which is possible only with mass media channels, but they themselves know that the message that they communicate is not targeted at the population that they are selling to or the majority does not care to buy the product. But in an FMCG industry in order to ensure parity with others in the market, companies are forced to make media expenditure on the product. The company thus have to ensure that they get the right TV spots whenever they are advertising rather than just extravagantly spending on Television advertising. In case of print media the life of ad is even longer and one can actually target the customers in a more effective manner. They can communicate their brand positioning in a more effective manner and the shelf value of such ads are much more than that of a radio or a TV commercial. Nestle has been not utilising this medium effectively, rather than just concentrating heavily on the TV commercials (Aaker, D and Joachimsthaler, E 2000). They should come out with effective Print ads in various national dailies and magazines that are meant for fun since their target group essentially reads these magazines and dailies. By means of print media, company can give more information to the customers and they can even invite them to be a part of various contests that they are planning in any campaign. Mobile Applications With widespread adoption of mobile phones, this is one of the important areas which can be effectively used by the Nestle. Most of the customers find mobile marketing as non intrusive and hence they welcome it if done in moderation. Again being an FMCG product Nestle have to combine this mobile marketing with any other sort of marketing such as event related or contests. They can give personalised information to individual customers on various product information and event sponsorships like that of Minor League Football Sponsorship. This medium is very effective because of the fact that the company can target its customers in a more effective manner. Unlike mass media which appeals to all sections of the population, in this case only the profitable customers can be targeted by effective use of CRM and database solutions. The messages are passed on to only those who have a good customer life time value according to the company statistics. This medium can also be used to lure those cus tomers who are likely to switch by offering them better deals and better variety of options. Given the tie up of Nestle with major retail stores in UK, it can be stated that they have good information about its customers preferences and they can utilise them to attract the customers into their fold. Online Media Marketers have realised the power of online media and almost every other company is trying hard to use the online media space to communicate their message to the customers. The customers on the other hand prefer this media much more than that of any other media channel because of the fact that this media channel gives them the option of a two way dialogue. Nestle can come up with initiatives to make customers a part of their marketing campaigns by means of suggestions and contests. Online media can be a double edged sword; it can create negative word of mouth which can affect the brand equity. No one realises it better than Nestle as they have already faced the brunt of Milk product campaign which gave them bad word of mouth and the news got spread all across the world in no time because of online media. There were several Boycott Nestle campaigns run across the world. So it has to be handled effectively. Online media also gives in-depth product information that the customers need. O ne of the main challenges that Nestle faces while addressing such an issue is that they have attract the customers to their website, which is difficult in case of an FMCG product. This can be done by having interactive sections, games and contests on the website which will draw the public towards these websites. The company can also go in for advertorials and expert comments which are taken with more credibility by the public. They develop a sense of trust in the brand when the products are endorsed by the domain experts and celebrities. Social networking is one major tool which is being increasingly used by many companies. People who are their target segment are internet savvy and spend most of their time in social networking sites like facebook. The company can promote their products through these sites and get a customer feedback directly from them (Assael, H. 1992). By placing the product promotions within various games and other applications that can help them in making the brand memorable in the minds of the people. One of the important factors why marketers prefer this media option is that they get a direct feedback over a specific marketing campaign that they run and hence they are able to mould it accordingly based on the needs and requirements of the company. Moreover internet offe rs them immense opportunities to promote the product at a very less cost and thus direct the expenses in a more effective manner. Out of the Home Advertising Out of the home advertising has moved on from the ages of static bill boards which occupied the advertising history for so long. Emergence of 3D sign-boards and likes has made the arena more compelling and attractive for the customer to take a note while he is on transit. There are several examples where companies engage in direct battles with the competitors through out of the home media (Baker, M. 2000). The industry is focusing more on OOH as it provides a cheaper substitute to the mass media at the same time helps them in making aware about the product. Nestle even though have been involved in a certain degree of Out of the home mode of advertising, they havent made any real breakthrough as afar as out of the home media is concerned (Booms, B.H. and Bitner, M.J. 1981). They heavily rely on 2D ordinary bill boards still. They have to move out of the conventional methods and try out something new like a 3D billboard. If the company has to target the rural segment then they have to effectively use it. Given the fact that the urban customer base are already on a saturation , Nestle has to concentrate more on its rural population and this can be done effectively with the help of Out of the home media channels. Direct and E-mail Marketing FMCG companies use less of direct and email marketing, as they have very little information as compared to that of many high involvement products. The company have not been using this media option that much. Nestle can still use direct mailers and e mails to its profitable customers. But still they wont have much of an option when they consider such an option. This can be used while they run any particular contests or to attract the customers to their websites. Nestle can use this mode of option to direct the traffic to the website and then promote the products through the website. Marketers can measure the response rate of the direct mailer campaigns and hence can monitor the same very easily. Many companies ignore this route but Nestle can make use of this mode so that it can complement other methods of marketing (David Sebastan, 1959). PROS CONS of IMC: Why it should be Used? One of the main advantages of using an IMC approach in case of an FMCG is that it helps in effective cross functional merging of various media channels rather than just depending on the mass media to deliver. With an integrated marketing approach communication with the customers improves and it ensures that customers voice is also heard and at the same time gives them a sense of involvement in the whole process. By profiling the customers based on demographics and psychographics, Nestle can actually target only those who are actually a part of the target group rather than just communicating with anyone and everyone who is not a part of companies target group (John Gullivan, 1998). By applying strategic segmentation of customers, the company would be clear with respect to the communication objectives that they are upto and they help them in simplifying the whole process as they get an idea about how much to spend on each channel based on the effectiveness of the medium. Integrated mar keting communications approach also makes sure that many offline and online mediums which have high potential but rarely used are also used in the process to ensure that the customers are attacked from all the sides and they essentially develop a sort of bonding with the customers (Hoyer, W.D. and MacInnis, D.J. 2001). With the advent of online and internet marketing numerous ways to woo the customers such as Search engine optimisation e marketing campaigns pay per click, blogs, RSS podcasts etc are used which have proved to be non intrusive and very effective in reaching the customers. One of the main advantages of such a campaign is that Nestle would be able to customise the marketing communications based on the time budget and resources of the customers. This helps in streamlining the available resources with the company in a efficient manner. Nestle being a large corporation has the financial muscle power to utilise various channels to reach out to the customer and thus create a visible difference in their current campaign. The main disadvantages of such a campaign are that there need to be simple message that needs to be communicated through various mediums. If the messages in various mediums are contrasting then it is never going to work in favour of the company. It also depends excessively on the database that the company have and the profiling that they do with the data. If not done in a proper manner then all the money that one spends on it is going to be wasted (Glynn Mangold, David J. Faulds, 1992). The benefits of such campaigns are that it helps the company is maximising the use of money that they spend on marketing communications and it has been seen in many examples that the net results out of such campaigns per dollar is much more than that of normal mass media communications. It helps in interacting with the customers at an individual basis which is more effective and when you have a simple compelling story to tell through various media channels it is going to be a success for sure.

Vodafone And Airtel And Customer Satisfation Marketing Essay

Vodafone And Airtel And Customer Satisfation Marketing Essay The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is expected to reach 250 million in 2007. According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2007. The wireless subscriber base has jumped from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently i n use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country. Vodafone Group plc is a global telecommunications company headquartered in Newbury, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as at 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscriber The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ.In 1980, Sir Ernes t Harrison OBE, chairman of Racal Electronics plcs, the UKs largest maker of military radio technology, agreed a deal with Lord Weinstocks of General Electric Company plc to allow Racal to access some of GECs tactical battlefield radio technology. Briefing the head of Racals military radio division Gerry Whent to drive the company into commercial mobile radio, Whent visited GEs factory in Virginia USA in 1980. In 1982, Racals newly formed subsidiary Racal Strategic Radio Ltd under CEO When, won one of two UK cellular telephone network licenses; the other going to British Telecom The network, known as Racal Vodafone was 80% owned by Racal, Millicom with 15% and Hambros Technology Trust 5% respectively. Vodafone was launched on 1 January 1985Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986, Racal Electronics bought out the minority shareholders of Vodafone for GB £110 million. Under stock market pressure to realize full value for shareholders (the mobile unit was being valued at the same amount as the whole Racal group), in September 1988, the company was again renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB £1.7 billion. On 16 September 1991, Racal Telecom was demerged from Racal Electronics as Vodafone Group. In July 1996, Vodafone acquired the two thirds of Talk land it did not already own for  £30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for  £77 million, a 181 store chain whose customers were overwhelmingly using Vodafones network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores. In 1997, Vodafone introduced its Speech mark logo, as it is a quotation mark in a circle; the Os in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. untitled.bmp Bharathi Airtel Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germanys Siemens to manufacture the companys push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the countrys first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and fifth largest in the world. Aims and objectives: To see whether the customer of Vodafone and airtel are satisfied or not? To find out which telecom company have good plans of value added service and what type of plans subscriber like. Methodology: A survey was conducted on the customers of Vodafone and airtel . Personal interaction was made while conducting the survey. The primary data source includes that Final questionnaire filled by 100 customers. The Questioners include following: Close ended questions. Open ended questions. Suggestions of the customers. All the respondents were asked their own suggestions and they are mentioned after the responses. The secondary data sources were Internet, Broachers, gallery etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Problem Statement: There was a need to know the present position of the Vodafone and airtel telecommunication service provider and to know the level of the customer satisfaction. This will help out to both telecommunication service provider companies to improve their customers next visit and to retain in the Business Research Objective: Customer Satisfaction for Vodafone and Airtel Background: The report is based on the data collected from the customers, who are the users of Vodafone and Airtel also. Pilot Sampling: A Pilot Survey was conducted on 20 Respondents of customers of Vodafone and airtel. The aim of this Pilot Survey to get an idea of the question that can be asked in main questionnaire Survey and It also help out me in creating the options in the main questionnaire survey. Sampling Size: The Sample size was 100Respondents, who the users of both Vodafone and Airtel and are students of my college. The survey was conducted in my college premises only. Target Audience: Students who are using Vodafone as well as airtel service. Analysis Sms pack Which telecommunication service do you use? Conclusion: Above Pie-chart speaks about both customers are using airtel as well as Vodafone. 2) Do you use SMS pack service on your cell phone? Conclusion: Above pie chart speak about most of the 95% customer are using sms pack and 5% are not using sms pack. 3) Which companys SMS packing service do you use? Conclusion: Above Pie-chart speaks about both customers are using airtel as well as Vodafone. What influenced you to activate SMS service on: Conclusion :(Airtel) Above pie chat speak about that 77% customer come to know from the friend,12% come to know from the schemes,8% come to know from the advertisement and 3% come to know from the any other (brochers,banner etc) Conclusion :(Vodafone) Above pie chat speak about that 70% customer come to know from the friend,15% come to know from the schemes,11% come to know from the advertisement and 4% come to know from the any other (brochers,banner etc) 5)Which SMS pack service have you experienced using on: Airtel Vodafone Rs 9 (40 all loc sms) 1 day Rs 4( 100locnat sms) 1day Rs 24(5000 all loc+std sms) 10day Rs 10(50loc%nat sms) 10day Rs 67(15000 all loc+td sms)30 day Rs15 (75 loc%nat sms) 15day Rs 26(5000loc%nat sms) 10day Rs 36(1000loc%nat sms) 30day Rs 66(15000loc%nat sms) 30day Conclusion: Above table speak about list of sms pack service that airtel and Vodafone customer have experience before. 6)Which SMS pack schemes do you use currently on: Airtel Vodafone Rs 67(15000 all loc+std sms)30 day Rs 66(15000loc%nat sms) 30day Conclusion: Above table speak about most of airtel customer are currently using Rs 67(15000 all loc+std sms)30 day and most of the Vodafone customer are currently using Rs66(15000loc%nat sms) 30day . 7) How often do you activate SMS schemes on your mobile? Conclusion: Above line graph speak about 63% of customer are often are using activate SMS schemes on mobile,19% of customer are frequently activate SMS schemes on mobile,6% of customer are once a month activate SMS schemes on mobile,7% of customer are once 3 month activate SMS schemes on mobile and ,5% of customer are once a 6 months activate SMS schemes on mobile. 8) What do you think about the pricing of these SMS packs? Airtel: ok Vodafone: very good and excellent. Do you think that SMS pack service of Airtel is better than that of Vodafone? Conclusion: Above pie chart speak about 15% customers has said that sms pack service of airtel is better then of Vodafone and 85% said that sms pack service of Vodafone is better then airtel. How satisfied are you with the SMS pack service provided by Airtel? Conclusion: Above line graph speak about 15% customers of airtel are highly satisfied on sms pack service,25% customers of airtel are satisfied on sms pack,10% customers of airtel are neither satisfied nor dissatisfied on sms pack , 20%customers of airtel are dissatisfied on sms packand 30%customers of airtel are highly dissatisfied on sms pack service. How satisfied are you with the SMS pack service provided by Vodafone? Conclusion: Above line graph speak about 50% customers of airtel are highly satisfied,40% customers of airtel are satisfied,5% customers of airtel are neither satisfied nor dissatisfied , 3%customers of airtel are dissatisfied and 2%customers of airtel are highly dissatisfied. 12) According to you SMS pack service of which telecom service provider is better? Conclusion: Above line graph speak about 75% customer are said that Vodafone is better then airtel and 25% of airtel customer said that airtel is better then Vodafone. 13) Do you have any complaints? Airtel: No proper range High price Less awareness Messages pending mostly Vodafone: Increase validity of sms pack 14) Which service providers SMS pack service will you recommend to others in future? Conclusion: Above pie chart speak about that 71% of customers will recommend to Vodafone only in future, 24%% of customers will recommend to airtel only in future, and 5% for the both. Night calling Do you use Night calling service on your cell phone? Conclusion: Above pie chart speak about most of the 61% customer are using night calling pack and 39% are not using night calling pack. If yes then, which companys Night calling service do you use? Conclusion: Above pie chart speak about 5% of customers are using airtel only, 10% of customers are using Vodafone, and 85% of customers are using both. What influenced you to activate Night calling service on: Conclusion :(Airtel) Above pie chat speak about that 78% customer come to know from the friend,15% come to know from the schemes,5% come to know from the advertisement and 2% come to know from the any other (brochers,banner etc) Conclusion :(Vodafone) Above pie chat speak about that 70% customer come to know from the friend,15% come to know from the schemes,11% come to know from the advertisement and 4% come to know from the any other (brochers,banner etc) Which Night calling schemes do you use currently on: Airtel Vodafone Rs 28(300 night loc airtel min) 5 day Rs 22(175 loc Vodafone night min) 15 day Conclusion: Above table speak about most of airtel customer are currently using Rs 28(300 night loc airtel min) 5 day and most of the Vodafone customer are currently using Rs 22(175 loc Vodafone night min) 15 day. How often do you activate Night calling scheme on your mobile? Conclusion: Above line graph speak about 41% of customer are often are using activate night calling pack on mobile,52% of customer are frequently activate night calling pack on mobile,3% of customer are once a month activate night calling pack on mobile,2% of customer are once 3 month activate night calling pack on mobile and ,1% of customer are once a 6 months activate night calling pack on mobile. What do you think about the pricing of these Nights calling scheme? Ok satisfied Good Very good Attractive Do you think that Night calling scheme of Airtel is better than that of Vodafone? Conclusion: Above pie chart speak about 8% customers has said that night calling pack of airtel is better then of Vodafone and 92% said that night calling pack of Vodafone is better then airtel. How satisfied are you with the Night calling service provided by Airtel? Conclusion: Above line graph speak about 2% customers of airtel are highly satisfied with night calling service,10% customers of airtel are satisfied with night calling service ,26% customers of airtel are neither satisfied nor dissatisfied with night calling service , 57%customers of airtel are dissatisfied and 5%customers of airtel are highly dissatisfied with night calling service. How satisfied are you with the Night calling service provided by Vodafone? Conclusion: Above line graph speak about 64% customers of Vodafone are highly satisfied with night calling service,27% customers of Vodafone are satisfied with night calling service ,4% customers of Vodafone are neither satisfied nor dissatisfied with night calling service , 3%customers of Vodafone are dissatisfied and 2%customers of Vodafone are highly dissatisfied with night calling service. According to you Night calling service of which telecom service provider is better? Conclusion: Above line graph speak about 78% customer are said that night calling service of Vodafone is better then airtel and 22% of customer said that night calling service of airtel is better then Vodafone. Do you have any complaints: Airtel: no range, no clarity, price Vodafone: no. its ok and excellent. Which service providers Night calling pack service will you recommend to others in future? Conclusion: Above line graph speak about 3% of customer will recommended to airtel night calling pack service provider , 89% of customer will recommended to Vodafone as a night calling pack service provider and 8% of customers will recommended to both service providers. 13) Your suggestions to: Airtel :__________________________________________________________ __________________________________________________________ Vodafone : __________________________________________________________ __________________________________________________________ CONCLUSION AND LEARNING To end my project report, I would like to say that it was a really great experience working with Vodafone and airtel telecom industry Through this Internship I gained a lot of knowledge in this Project. It was a great experience to interact with the customers of Vodafone and airtel. Finally I want say thanks to the Vodafone and Airtel executive officer for allowing me to gain valuable information, for giving me an opportunity to conduct this study. From the above research I have done I can conclude that Vodafone is much better than airtel and hence airtel needs to work hard and get better. Specially about the sms packs, the pending messages which irritate the customers and the range at night. RECOMMENDATIONS/SUGGESTIONS Sms pack For Vodafone The validity for the sms pack should be increased as the customers those who are sending sms regularly are facing problem. More messages should be offer to customers for less money For Airtel Messages pending Slow delivery is there. So try to increase the speed. Easy service More messages should be offer to customers for less money More advertising should be done in order attract the customers. Night calling Vodafone:- Increase timings hours from (10.00pm to 8.00am) firstly it was (11.00pm to 8.00am) Reduce the price Validity should be increase. Should improve the scheme for night calling Airtel: Range problem. So set up a good range towers Promote your services to maximum end customers More advertising /promotion should be done in order attract the customers. Increase timings hours from (10.00pm to 8.00am) first it was (11.00pm to 6.00am) Bibliography Website: www.vodafone.in www.airtel.com www.google.com

War Aid Advertisement :: Papers

War Aid Advertisement What sort of person are you? Would you be able to survive if you had to live in extreme weather conditions? Would you be able to work 18 hour days, with only a few hours sleep? Would you be able to help those who are in pain, and suffering? If you think the answer to these questions might be yes, you might be the one that we need. If you decide to join War Aid, to help those who are less fortunate than yourself, then you will need many different skills to help. These skills are a vital part of the job, and you will also learn more whilst you work with us. We need our workers to be brave and determined in every aspect of their job. When you are sent to the area where you will work, the situation will be completely different to what you are used to. You could be sent anywhere, to do any job. You could be sent to work in a war zone country, and their will be a variety of jobs that you may possibly be involved in. For example, you may be working in a refugee camp handing out food parcels, or you could be taking food to the soldiers who are fighting for us. You could help to create a sanitation system in areas that have nothing. You may help to build pumps and taps for clean running water, in a small village in Africa, where the people usually have to walk 2 or more hours each day to find the small amount of dirty water that is available. You would be looking after the civil order of areas. Working for War Aid is similar to joining the army, but in many ways it is also different. Becoming a War Aid volunteer allows you to help, by giving us your services for a three month period, which may differ in length. You will be sent to war zone countries to help with the overall running of refugee camps, and other tasks that will take place

Monogamy and Marriage: The Battle Between Biology and the Buck Essay

Monogamy and Marriage: The Battle Between Biology and the Buck Monogamy does not imply fidelity (Fisher 63), and marriage does not imply monogamy. To understand this surprising statement, the word "monogamy" must be interpreted in a biological sense, and marriage in a legal sense. In other words, monogamy is just two people in a relationship for their mutual benefit, perhaps involving an extended family and children. Monogamy does not necessarily mean a life-long relationship, but it can, nor does it exclude occasional philandering. It is monogamy as long as two people maintain a pair-bond for their mutual benefit, no matter how short the relationship lasts. Marriage, on the other hand, legally recognizes many different mating systems from monogamy to polygamy. The association between monogamy, fidelity, and marriage has been the concern of religion over the years. It is said that Saint Augustine, who lived from A.D. 354 to 430, spread the Christian idea that adultery is a moral transgression for both men and women. Even the Ten Commandments forbid adultery. This attitude toward adultery, Fisher says, has long influenced the Western view of monogamy (84). In other words, religion has tried to moralize monogamy by injecting the belief that adultery is sinful and monogamy is permanent. Therefore, monogamy in a biological sense, contrary to the religious sense, does not necessarily connote sexual faithfulness of the partners, nor is it necessarily long term. Actually monogamy had developed long before religion became interested. According to Fisher’s estimate, nearly every human society has been monogamous to some degree (69), and she claims that human beings have a biologically natural preference for mo... ...cause the word â€Å"love† will never disappear from the dictionary. Works Cited Cable-McCarthy, Benjamin. "All We Ask for Are the Same Rights and Responsibilities Granted Heterosexual Couples." {National Press Club} 13 Apr. 1998. Fisher, Helen E. {Anatomy of Love}. New York: W.W. Norton & Company, Inc, 1992. Horn, Wade. "Marriage and Government." {The World & I} 1 Nov. 1997. Longley, Clifford. "Sacred and Profane: What Exactly Do We Mean by a Family?" {The Daily Telegraph} 30 Jan. 1998. Lowry, Suzanne. "The Reinvention of Marriage." {Independence} 6 Oct. 1998. Quale, G. Robina. {A History of Marriage Systems}. Westport: Greenwood Press, Inc, 1988. Shaffern, Robert W. "Christianity and the Rise of the Nuclear Family." {America} 7 May 1994. Williams, Armstrong. "Fading Ring of Wedding Bells." {The Washington Times} 18 July 1999.

Othello literary masterpiece Essay

Introduction   Othello is one of the classical literary masterpieces written by William Shakespeare. Known as the dark-skinned Moor of Venice (Encarta Encyclopedia, 2002), Othello is a story of the mighty warrior whose life turned into a tragic downfall as he was corrupted by suspicion and jealousy over his wife Desdemona and his new friend Cassio. Unknown to Othello, it was Iago, his evil lieutenant, who conspired against his happiness and domination. Though it has been said that every character has a great significance and plays an important role in every story, Iago has been one of the most affective despite him being the antagonist in the novel. His character is the main reason why major incidents in the novel took place. This paper is aimed at analyzing the characters in the novel thereby coming up with the conclusion on everybody’s real motive and agenda in the whole novel. Characters in the Novel   Othello: Othello can be admired for his bravery, courage, wisdom and tactful ways. However, he himself had a great contribution on his own tragic downfall. There was this part in the story where he had shown enough patient not to fight with Brabantio, the father of his wife Desdemona because he wanted to prove that he did not bewitched his wife and that it was actually love that bonded them as a couple. If he was wise enough and confident on the love he shared with Desdemona, he could not easily been manipulated and brainwashed by the evil Iago for him to believe that his friend and soldier Cassio and his wife was betraying him and that the two were having an affair. Othello was a victim himself. He was a victim of the circumstances that Iago had made to destroy his trust to his wife, to his friend and even to himself. If he was able to know what’s playing in Iago’s mind earlier before he had done such tragic deed of killing Desdemona, then he could have saved her. He could as well save his reputation and self respect. He killed his wife to save his pride because the idea of Desdemona’s accused infidelity is unbearable for him. It was a threat to his own dignity. The worst part was that he did not only lose his pride. He lost his beloved wife, his own life and his own reputation. Nothing was left for him in this tragic story. Though Othello was the main character in this literary masterpiece, a twenty percent attribution is fair enough for him. Never would a man desire to be in a shameful ending. He would never have wanted to kill his wife, lose his friend and destroy his own reputation if it was not because of the evil plans of Iago. If he was able to know Iago’s plans, he could have done something to save everything including Desdemona, his beloved wife, Cassio, his friend and his own life and honor (Characters of Othello, 2006). Desdemona: Though she was a victim herself, and her life was taken by Othello, her own husband, her part on the tragic downfall in the story of Othello was much more significant. Desdemona was the subject of conflict between Othello and Cassio being used by Iago as he planned it that she was committing adultery. In classic stories, Eve was the reason of Adam’s committing sin, Delilah was the one responsible for Samson’s lost of his strength and his captivity. In Othello’s life, Desdemona was his Eve or Delilah for because of this woman, he was not able to see the truth but instead, he trusted the wrong accusation tailored by Iago that made him felt jealous to the extent of taking Desdemona’s life in his own life. Though in contrary to the classic example I have mentioned in this paper, Desdemona is innocent of the accusation Iago tailored against her. What I am trying to point out is that, women, especially in the old society and culture was oftentimes the reason behind a man’s downfall. It was like men were losing their rationality no matter the masculine strength, bravery and wisdom. Women has always been the weakness of men. On the other side, there is the saying that goes something like â€Å" In every man’s success, there is a woman behind it†. Quite contradicting and ironic! The same twenty percent attribution is given to this character. The sad thing is that the feminine side of women sometimes lead her to being helpless and unable to defend herself and prove the her innocence (Characters of Othello, 2006). Cassio: This character was another victim of circumstances. His deep admiration to Desdemona was the only reason why Iago managed to plant the root of suspicion against him with the intention of overthrowing him as lieutenant for him to get the position he had long for. He was a loyal friend and soldier to Othello but in the end he was seen as a threat and was even treated as a traitor. He was the fall guy to suffer all the accusations Iago had tailored to destroy Othello as well as to kick Cassio himself from his post. His importance in the story is just about ten percent in my own opinion (Characters of Othello, 2006). Iago: Personally, I consider this character as the one with the greatest contribution in the tragic story of Othello. He was described as Shakespeare’s most evil figure in a way that he can easily manipulate the people around him to do his bidding by taking advantage of his trust and using his victims own motivations to achieve his own (Characters of Othello, 2006). Being pragmatic, he was in the same way an opportunist to aid his plan toe st plant the seed of suspicion on Cassio and Desdemona. He was able to manipulate all the other characters in the story that leads to everyone’s tragic ending. Relative to the tragic ending of the story, sixty percent can be attributed to the evil deeds of Iago. Compared to modern times stories on television series, Iago was a representation of an ancient villain who was a great threat to a Othello who was supposed to be a good leader and a hero himself. The envy on Iago’s part for not being in the place of Cassio was the root why he set up Cassio and, Desdemona in committing adultery. This way, he was hoping to gain the trust of Othello to put him as a lieutenant. But the plot was also a way to avenge to those who hurt him and also to gain what he believes is his (Characters of Othello, 2006). It was evident with how Iago tailored the accusation on Desdemona and Cassio that he was indeed, a very clever man but his intentions was evil and his purpose was wicked. For someone to constantly lie and deceive one’s wife and friends, one must be extremely evil or, in the case of Iago, amoral. In every scene in which Iago speaks one can point out his deceptive manner. Much credit must be given to Iago’s diabolical prowess which enables him to bend and twist the supple minds of his friends and spouse. In today’s society Iago would be called a psychopath without a conscience not the devil incarnate. His ability to say the right things at the right time is what makes him such a successful villain. However, someone with a conscience would never be able to keep up such a ploy and deceive everyone around him (Characters of Othello, 2006). At the climactic ending of the play, Iago’s plot is given away to Othello by his own wife, Emilia. Iago sees his wife as an obstacle and a nuisance so he kills her. He kills her not as much out of anger but for pragmatic reasons. Emilia is a stumbling block in front of his path. She serves no purpose to him anymore and she can now only hurt his chances of keeping the position he has been given by Othello. Iago’s merciless taking of Emilia’s and Roderigo’s lives is another proof of his amorality (Othello, 2006). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is very clear from the above discussion that Iago’s pure motive for doing such evil deed is pure selfishness. He wanted power. He felt that he’s the one who should receive the highest form of respect from his constituents. He thought that he, alone, deserves the best credit, may it be for money, or for power. In his heart, there was nothing but pure hunger for power and attention.   By reflecting on what he was able to do, it can be easily assumed that he can still do anything and everything just to be get his most desired supremacy, even if it would mean killing more people and deceiving more loved ones. Works Cited: â€Å"Characters of Othello†. [online]. .   Ã¢â‚¬Å"Othello†. 2002. Microsoft Encarta Encyclopedia.   Ã¢â‚¬Å"Othello: Analysis of Iago†. [online] â€Å"Othello: Analysis of Major Characters†. [online]

Online reservation of Eden spring resort Essay

rule OF THE selectThe web has become an opportunity for the marketers to add value to products and return. The phenomenal egress and rising of the favouriteity of the internet and the World replete(p)(a) Web has become a keystone to attract much consumers and melodic linees to contract the benefits of electronic medico (E-commerce). This E-commerce is sited as each frame of reference of stage traffic transaction in which the parties move electronic totallyy rather than by somatic exchanges or direct physical fill (Aldin, Brehmer & Johansson, 2004). This has trans salmagundied the traditional commerce and raise sales and exchanges of merchandise and discipline. It is non well(p) considered as bingle entity of applied science only when a crew of technologies where industriousnesss, bear upones, business organisation strategies be necessary to do business electronically.The acquirableness of goods and go with the click of a lift is changing the global setting. It is critical for companies to neck how do they attract customers to their website, engage them to circuit into paying customers and excessively retain them in returning to your website. Online communications techniques use of goods and servicesd to contact goals of brand awargonness, familiarity and favor ability and to influence obtain bearing by encouraging users of digital media to assure a web site to engage with the brand or product and in conclusion to purchase online or offline through and through traditional media guides such(prenominal)(prenominal) as by phone or in-store (Chaffey, 2009). In the Philippines, e-commerce is in general macrocosm experienceed by major retailers and multinational corporations for bank-to-bank exchange.A outlet of Business-to-consumer legal proceeding swallow emerged through the years such as auctions, online shopping, and online banking (Lacson, Pasadilla, 2006). This just shows that Filipino businesses gratifying this b be-ass-fangled opportunity in selling goods since 16% of the population is utilise meshing. This current marketing strategy leave behind not only benefit those big companies and alike the small businesses who bathroomnot afford to propound their products. Just by creating a website in a very affordable hail would make the business grow in terms of sales and enhance the union image as well.As summer season is fast approaching, anyone wants to relax and spend reference clipping with their family and select fun at the akin time. One of these rest period sessions that leave behind come in mind is outing, nature-tripping and swimming. heaven kick restore was planned to be for private use only. Family clearings, special liaison and slightly invited family friends. But as the time passed, they real it and make it a business, a reparation, and as this quicken started, many an(prenominal) masses may it be local or foreign appreciated the beauty of the refuge. The nature, the figure, the brisk air, the peaceful and quite environment enticed them so a lot that they want to come prevail binding and bring signifi sternt batch from them to venerate the same experience that they had.When their business started, we name out that the personnel of the enlightenment efflux mending theyve been utilize a manual(a) taciturnity every time they expect customers. we notice that the customers of the resort atomic consider 18 having a hard time on how to re aidd the resort desire birthday parties, weddings, family reunion and diametric kinds of occasions. So our proposal is about the web point of view engagement of nirvana impalefire doctor. with this seek, we may be able to jock the resort in the enhancement of their business in order for them to subscribe to many beumers and to a fault they leave have an organize filing of the different minutes.STATEMENT OF THE businessThrough this look project, we may be ab le to suspensor the resort in their business and also to provide a hassle- step d aver second-stringer for their customers. The aspects that ar related to this look are the make filing of reservations do by the customers, the level of the administrators computer literacy, assisting the instruction of the resort to be able to learn a smooth and clayatic motion and procedures, to provide a dependable and affectionate reservation ashes that give image their clients a quality service, the availability of direction staff with related training and intimacy in modern information technology that interrogatoryament periodically update and change service provider capability to stand up a quality and dependable internet connection. This hear seeks to answer the following1. What are the possible transactions of the promised land onslaught Resort that flowerpot be amend victimization the online reservation?2. What are the mandatory information requirements of heaven Spring Resort in terms of2.1. Checking-In and out ofinvitees to room2.2. Reservation of different kinds of occasion (Birthdays, Weddings, day of remembrance etc.).3. What are the sufferance level of the real online reservation of Eden Spring Resort in terms of3.1. Perceive of improvement and3.2. Perceive of still of use? operative OF THE seeNowadays, computer plays an important position in our liveliness, most oddly to the batch that are having their business. There are the pile who go a look benefit on our enquiry topic Owner. They exit have an organized file with a complete selective information that they go forth be require in the reservations. Employees. Their work will be much easier and faster.Present enquiryers. This study will answer them develop and improve their k outrightledge that they have learned and skills that they experience. This will also setd as one of their requirements in passing this level. time to come queryers. This will serve as their ad ditive reference for their seek.SCOPE AND LIMITATION OF THE STUDYThis study focuses on the online reservation of the Eden Spring Resort. The researchers will wonder the proprietor and the employees, and also we will give whatever questionnaires so that we suffer gather informations that we will need. This study will be conducted in the Eden Spring Resort, located at Sitio Tab-ang, Barangay Pagatban, Bayawan City, Negros Oriental Philippines and this study is limited only for the year 20142015. The answerer of this study are the proprietor and the employees of the verbalise resort.DEFINITION OF TERMSElectronic Commerce (E-commerce) third estately cognise as E-commerce or eCommerce, is trading in products or services using computer networks, such as the Internet. Electronic Data Interchange (EDI) is an electronic communicationorganization that provides standards for exchanging data via any electronic bases.THEORETICAL exemplar OF THE STUDYThe theoretical framework of this study will be anchored on the Rapid finish festering (RAD) of James Martin (1991). Rapid application culture (RAD) is a retort to abutes developed in the 1970s and 1980s, such as the Structured administrations Analysis and practice mode and separate Waterfall models. One of the problems with these methodologies is that they were establish on a traditional locomotive room model use to program and found things like bridges and buildings. Software is an inherently different kind of artifact. Software croup radically change the entire butt on used to solve a problem. As a result knowledge gained from the schooling process itself can feed prickle to the requirements and frame of the solution. The waterfall solution to this was to movement and rigidly define the requirements and the plan to implement them and have a process that deter changes to either.The new RAD approaches on the other hand recognized that software maturation was a knowledge intensive process and so ught to develop flexible processes that could behave advantage of knowledge gained oer the life of the project and use that knowledge to reinvent the solution. (Martin, 1991) As Shown in figure 1 there are four strains in RAD, they are Requirements Planning Phase, user design flesh, construction and cut all over. Requirements think stage combines elements of the organisation cooking and outlines analysis phases of the Systems Development behavior Cycle (SDLC). Users, managers, and IT staff members discuss and hold up on business needs, project scope, constraints, and formation requirements. It ends when the team agrees on the key issues and obtains counsel authorization to continue.During the User design phase, users interact with trunk of rules of ruless analysts and develop models and prototypes that represent all system processes, inputs, and outputs. User Design is a regular interactive process that allows users to understand, modify, and eventually venerate a wo rking model of the system that meets their needs. The third phase is Construction phase which focuses on program and application development task. In RAD, however, users continue to participate and can dumb suggest changes or improvements as actual screens or reports are developed. Its tasks are programming and application development, coding, unit-integration and system testing.The endure phase is cutover phase. Thisphase resembles the terminal tasks in the SDLC implementation phase, including data conversion, testing, changeover to the new system, and user training. Compared with traditional methods, the entire process is compressed. As a result, the new system is built, delivered, and placed in operation much sooner. This approach will help us in developing our system that will help the Eden Spring Resort in their online reservations.FIGURE 1 divinatory Framework of the StudyCONCEPTUAL FRAMEWORK OF THE STUDYInstead of using manual system that can cause a huge compilation of d ata using file cabinet of which is time eat for the personnel in searching and retrieving a certain file. The researchers therefore suggest the use of a system which will help the management in terms of their transactions. The abstract framework of the Online Reservation of Eden Spring Resort is presented below. The first phase is the requirements planning phase, the first thing that the researchers will do is to differentiate the different transactions of the Eden Spring Resort. However, the researchers already observe the common problems occur in their current system before the actual study begins. Because of the problems identified, the researchers proposed a system that will help them. after(prenominal) the researchers identified the different problems and the different transactions, the researchers will identify the needed requirements on every transaction to be use in developing a system.The researchers will also interview the proprietor and the employees to know how their transactions are universe conducted. The second phase is the user design phase, the information that the will be gathered in the requirements planning phase will be used in making the user design of the system. The information gathered will be the bases in determining the inputs and outputs of the system. seekers will also include the flow of the information so that users will be guided upon using it. The third phase is the construction phase the researchers will start creating the program for the system and documenting as well. The documentation will serve as a guide on how to use the system.System testing will be done also epoch in this phase. Users can suggest some changes or improvements composition the system is being developed. The last phase or the by phase is the cutover phase, researchers will letthe users test the program to observe some errors and get rid of them to make the system work successfully and to meet the needs of the user. Users can still suggest some ch anges or improvements eon the system is being tested. After it will be tested and no more than than errors or bugs were found, the system will now ready for deployment.FIGURE 2 abstract Framework of the StudyREVIEW OF related LITERATURE AND STUDIESThe application of the Internet in the business world has become a major crusade in fare and generated a hot stream of research in the recent literature. The Internet, as a collection of interconnected computer networks, provides free exchanging of information. Over 400 millions of computers or more than 400,000 networks worldwide today are communicating with each other (Napier, Judd, Rivers, and Wagner, 2001). As such, the Internet has been becoming a powerful channel for business marketing and communication (Palmer, 1999), and for new business opportunities as it is often called as e-business or e-commerce today (Schneider & Perry, 2001). This new e-business or e-commerce virtual marketplace allows small companies competing with b usiness giants by just having a conk out web presentation of their products/services.Under the same wave, online customers can enjoy a wider prime(prenominal) of products or services, more competitive prices, and being able to buy their favorite items/services from the sellers located thousands miles away. It provides communication amid consumers and companies and through Electronic Data Interchange (EDI), buyers and sellers can exchange standard business transactions such as invoices or purchase orders with remarkable ease. The part of website quality in attracting online battles and empirically test their proposed model with potence live customers. Authors indicate that information completeness and ease of use are important determinants of website quality. (Jeong et al.2005) tally to the study of airfare reservation system, airfare reservation systems over attributes like information quality, system use, system quality, services quality, and customer loyalty. Their results show that wedlock American-based websites outperform Asian-based ones.(Law and Leung 2002)The online employment in the hospitality effort (includingHotel/motel, airlines, acts packages, etc.) is increase at a very rapid speed recently, especially at the lower rate end. (Deegan & Horan, 2003) The hotel persistence is certainly full aware of this trend and fully willing to contribute its trade in this effort. In fact, the industry has cognize that during those early forays into cyberspace, the industry didnt view e-booking strategically (many hotels simply considered online room bookings at the time as a way to pick up additional business by selling distressed register through those online travel agencies), and handed over too much control of archive and pricing to those third party online travel agencies. Now the industry is in the viscid position of trying to buck back the reins after early shopping patterns have been established. While the pressure to sell their invento ry rooms online will be continuing, the industry has developed its new online strategy pains to get a better udder on this emerging marketing channel. (Jiaqin Yang, Jan Flynn & Krista Anderson) Online hotel reservations are becoming a very popular method for booking hotel rooms.Travelers can book rooms from home by using online security to protect their privacy and monetary information and by using several(prenominal) online travel agents to compare prices and facilities at different hotels. People can book straightway on an individual hotels website. An increasing number of hotels are building their own websites to allow them to market their hotels directly to consumers. Non-franchise range hotels require a booking engine application to be attached to their website to permission people to book rooms in real time. One advantage of booking with the hotel directly is the use of the hotels full cancellation policy as well as not needing a deposit in most situations. (John Burns) According to Stuart study entitle International Reservations Systems Their Strategic and Operational Implications for the UK Hotel application, presented breaker points of the method and results of an investigation of the role and influence of international reservations systems within the UK hotel industry.The research comprised three questionnaire surveys of the use of computer reservations systems and dissemination services by UK hotels. These were analyzed and produced an quality of general use of systems and the contribution which these before long make to hotel groups and consortia. The work also include a study of developments in glide path methods and changes in buyer behavior as observed by representatives of computer reservation anddistribution system, travel agency, hotel representation and mediator companies. (Stuart 1995)According to this study, the system allows the guests to do their booking online by them self. Some of task that the system can do are providing a query for arriving date and the length of staying, providing the number of On rooms, view all available rooms and provides user the ability to pick out one or more of them, preserve the number of on rooms, view all available rooms and provides the user the ability to choose one or more of them, recording kind of guests and how many sledding to be in the single room, providing the cost of booking, asking the users if they want additional service such as, dinner or breakfast, storing the guests detail like, name, address and telephone, asking the user for confirmation, final confirmation views with the detail of booking and the guests can review or cancel the booking. (Louw, adit Janne, 2006) 658 Apartelle Online Reservation System, short term base lodging is the main reason that a hotel has been established.In the Philippines, wherein many foreign people go and have a vacation, hotel is unceasingly their first destination to have ataraxis after long hours of travel in an air plane. Because of the rapid increase of foreigners visiting the Philippines for a vacation, a common sight is the establishments ad sophisticated hotels for competitive advantage. The 658 Apartelle Online Reservation counselling System is not only a database for guest list but also an online reservation system, where potential guest can have online reservation which will automatically be sent to the database of the 658 Apartelle. Based on the proponents observation and interview, they have found many problems such as time consuming logging of the guest list names to the log book, difficulties in making reservations and difficulties in retrieving information on their previous guests because of the papers that are illogical everywhere and misplacing of the guestless records. (Bituin Abi, August 2010)A resort is a place used for relaxation or recreation, where visitors are being attracted to take their holiday or vacation. It refers to places, towns or sometimes commercial establish ments operated by a single company. On the other hand, a hotel is tell apart as an establishment that provides paid lodging on a short-term instauration. figurer programmers are continuously developing a systemapplication to better serve resort or hotel guests because some hotels and resorts are becoming fully automated while others are still striving for the kindred setting. The researchers introduce a LAN-Based Reservation with rush System for Hacienda Gracia Resort and Hotel to improve its reservation and billing system. The advent of new technology gave rise to easy and hassle-free interaction between and among humans. This is why most hotel and resorts prefer to employ computerization in their business. (Lagman , September 2012) question METHODOLOGIESThis section includes research design, research environment, research answerings, and data gathering procedure, research putz and statistical treatment of the study.Research DesignThe researchers used the descriptive method i n which the employees and the owner are the respondents in the Eden Spring Resort. This method will be used in acquiring the response of the questionnaire and interview as the main tools in gathering the desired information that is needed for the study and getting the responses of the respondents regarding the information for the development of the online reservation of Eden Spring Resort.Research EnvironmentThis study was conducted at the Eden Spring Resort that was located in the Sitio Tab-ang, Barangay Pagatban, Bayawan City, Negros Oriental Philippines. The owners of this establishment are Mr. Dominador Torillo Ortaliz also known as Dennis and Mrs. Elizabeth Nodado Ortaliz also known as Beth. Eden was a combination of the names of the owners, Elizabeth and Dennis. They started constructing the Eden Spring Resort in mid of February but they started their business on June 14, 2012.Research RespondentThe owner and the employees will serve as our respondent of our study. They are th e one who will be frequently using the system.Data multitude ProceduresAfter asking permission to the owner of the establishment, we will be giving the questionnaires to the owner and the employee, we will also conduct an interview to them about the different problems encountered by the resort.Research InstrumentsThe tool used by the researchers to gather the informations needed is the questionnaires. The questionnaires are used to gather some data to the management of the resort regarding the current reservation or different transactions made by the Eden Spring Resort.statistical Treatment of the StudyThis research study will use burthen mean formula in determining the acceptance level of the developed computerized recording system.WhereWX = weighted meanf = frequencyx = valuesn = total number of respondentsORGANIZATION OF THE STUDYThis study will have (2) parts. Part 1 contains the dissertation write up which consists of three (3) chapters. Chapter I presents the problem and sco pe of the study. This covers the Rationale of the Study, tilt of the Problem, Significance of the Study, Scope and Limitation of the Study, definition of Terms, the Theoretical Framework of the Study and its courtly Diagram, Conceptual Framework of the Study and its established Diagram. It also discusses further on the inspection of Related Literature and studies of the research problem. It explained the research methodology, which comprises the Research Design, Research Locale, Research Respondents, Research Instruments, Data Gathering Procedure, and Organization of the Study.Chapter II includes the Presentation and Analysis of the Data self-contained from the respondents. The Data were presented in tabular form which were analyze and used as basis were implications can be drawn.Chapter III was the compact of Findings, Conclusion, and Recommendation, after which the program design.Part 2 contains the System Design, Flow Chart, Data Dictionary, and SystemRequirements.